GTA 6 Record / Brands and Manufacturers
eCola
- First shown in
- Trailer 1 (2023-12-05)
- Source strength
- Major press
- Type
- soft drink
- Checked
- 2026-01-01
eCola is the Grand Theft Auto series' other major fictional soda brand, and it has been the in universe rival to Sprunk since Grand Theft Auto: Vice City in 2002. The pairing mirrors the real Coca-Cola and Pepsi rivalry, down to the red branding and the fight for shelf space. Press coverage of the Grand Theft Auto VI trailers places eCola on signage and vending machines around Vice City, next to Sprunk as usual. That is press identification of background art, not a Rockstar statement, so we file it as press reported. Expect it on machines, billboards and shop fronts. Do not expect a mission, a shop or anything you can interact with, because none has been shown.
Key facts
- Long-running Grand Theft Auto soft-drink brand
- rival to Sprunk since 2002
- pairing mirrors the real Coca-Cola vs Pepsi rivalry
- confirmed present in Grand Theft Auto VI trailer signage.
Real world basis
Pepsi
What is still unknown
These are the open questions about eCola. Nothing below has been answered by Rockstar, so this site does not answer it either.
- Whether eCola has any interactive shop, mission, or usable mechanic.
- Full list of locations carrying eCola signage or machines.
- Any packaging or flavor details beyond background appearances.
How this entry was built
eCola's presence traces back to Trailer 1, released 5 December 2023, with continued appearances noted in later trailer coverage. The gta.fandom.com wiki entry for Sprunk documents eCola's rivalry and history. This is press-reported identification of background trailer art, not a dedicated Rockstar statement.
Where this comes from
Common questions about eCola
- Is eCola in Grand Theft Auto VI?
- Yes. eCola returns in GTA 6, placed on signage and vending machines around Vice City, next to its rival Sprunk, according to press coverage of the trailers.
- What is eCola's rivalry with Sprunk?
- eCola has been the in-universe rival to Sprunk since Grand Theft Auto: Vice City in 2002, with a pairing that mirrors the real Coca-Cola and Pepsi rivalry, red branding included.
- Is eCola based on a real soda brand?
- eCola's rivalry with Sprunk mirrors the real Coca-Cola versus Pepsi rivalry, and the record lists Pepsi as its real-world basis.
- Can players buy eCola in GTA 6?
- Do not expect a mission, a shop, or anything interactive. None has been shown, so eCola is currently only confirmed on machines, billboards, and shop fronts.
- How was eCola confirmed for GTA 6?
- Press coverage placed eCola on signage and vending machines in trailer footage, which is identification of background art rather than a direct Rockstar statement.
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